Author: Admin | Category: Social Media Marketing

TYPES OF FACEBOOK ADS OBJECTIVES AND FORMATS

There are more than 1,300 targeting options, 15 objectives  to choose from, and 6 main ad formats available. Facebook ad objectives & Facebook ad formats are two extremely different things.

Facebook ad format = How your ad appears creatively

Facebook Ad Objectives
# Awareness
# Consideration
# Conversions

Awareness: "Awareness ads" are meant to help people discover your brand.  Good for building your base audience & creating awareness of your brand.

Consideration Ad Type: Get people to start thinking about your business, product  your business, product, or service, and look for more information about it.

Conversions: As a business owner/marketing manager using this Facebook ad type, I would recommend identifying  your top content and amplifying it.




 Facebook Ad Formats
# Video
# Photo
# Slideshow
# Carousel
#Canvas Ads
# Lead Form Ads

# Video: Ad Objectives that Allow Video Ads
  •  Brand Awareness, Local Awareness, Reach, Traffic, App Installs, 
# Photo: Ad Objectives that Allow Photo Ads
  • Brand Awareness, Local Awareness, Reach, Traffic, App Installs, Engagement, Lead Generation, Conversions & Product Catalog Sales
# Slideshow: Ad Objectives that Allow Slideshow Ads
  • Brand Awareness, Local Awareness, Reach, Traffic, App Installs, Engagement, Video Views, Lead Generation & Conversions
# Carousel: Ad Objectives that Allow Carousel Ads
  • Brand Awareness, Local Awareness, Reach, Traffic, App Installs, Engagement, Lead Generation, Conversions & Product Catalog Sales
# Canvas Ads: Ad Objectives that Allow Canvas Ads
  • Brand Awareness and Traffic
# Lead Form Ads: Ad Objectives that Allow Lead Form Ads:
  • Generate Leads through Sign UP, Register forum.
Conclusion:

These following Facebook  ads help to run your business on social media. It's help to generate your product or business brand awareness, generate leads and conversations.