What Is Search Engine Optimization (SEO)? Effective for Website Ranking on SERP.

What Is Search Engine Optimization (SEO)? Effective for Website Ranking on SERP.

If you are Internet savvy or use the Internet for business purposes then chances are high that you may have come across the word SEO more often than not. As dreading as it may sound, it is actually not that difficult to understand.

SEO stands for Search Engine Optimization, as the name suggests it is a tactic that is used for the website to stand out in a Search Engine’s Ocean of websites. In other words, this  Internet marketing strategy helps your website to rank in organic Internet traffic and improve the visibility of your website by ranking higher on the web search engine pages (SERP) resulting in more visitors, more leads and hence more business.

SEO Decoded

Don’t get worked up! Let me break it down for you in simple ways. There are as many as 1.8 billion websites on the Internet providing many services products and offers. If you have a question in your mind of any sort, the Internet has the answer to most of them! It is found that approx 91% of the users of the Internet relies on search engines like Bing, Google, Yahoo, etc to find the answers to their needs. The catch, however, is that out of all the results people find on the Search Engine Results Page(SERP) most people(approx 95-96%) just check the first page of the Web page results and only the first few listings get the most attention from the user. That is why businesses need SEO, to improve their website’s ranking and show them on top of search engine pages.

The Mechanism Behind the Working of SEO

There are many factors that search engines use to crawl or scan through the websites to determine its relevance to the audiences and hence the ranking of the website.

The Keywords or Topics you include in your content.

How original is your content?

How relevant is your content?

How many references to other sites or Backlinks you include in your content?

Your site’s readability and speed

SEO techniques help you improve these factors to attract organic or unpaid traffic to your Website.

Content Marketing

It all comes down to the content eventually!! Your website's content matters the most. It should be original, fresh and relevant to reach the targeted audience. Writing blogs, articles and social media contents can help in increasing the visibility of your website. Incorporating "How to guides" and visual contents, Tutorials, etc. also help in attracting Internet traffic. The more relevant fresh and consistent your content is the more viewers it will garner.

Types of SEO Helpful for Improving Website Ranking

Here we will discuss the tactics which you can implement in your website to make it SEO friendly. Remember that SEO doesn't happen overnight. You might have to wait a while before your website reaches the highest rank in the web search engine results but what I can assure is that it will be worth it for your company.

1. ON-PAGE SEO

On-page SEO factors are those which are in your control and you can work on, to improve or change. There are many factors that control your ON-PAGE SEO

How interactive your content is! It should be exquisite to the user's need in order to grab and sustain the user's attention in order to generate business. 

Your Website's speed, It will determine user experience on your website and also be a key factor when search engines crawl your website to determine your website's speed.  

Internal Backlinks (the link on your webpage that connects it to some other content's link on your website)

Your content's Title, It is very important to choose an attractive and most searched about topics as a title in order to get higher rankings.

The Meta Description, The description which you see after the URL line on the results page that gives you the summary of that page. We see results on Search engines as Heading/URL/Meta Description, so it is very important to optimize it as users and search engines use it to check relevancy.

The Sub Headings of your content. Try to incorporate more relevant headings (Useof Meta tag H1 – H6 for Website Ranking) as when search engines crawl a website they use this information also in determining the quality of your content.

 And another thing which is very important is that most users who search for things use mobile devices for their searches, so make sure that your websiteis mobile friendly as it generates as much as 96% of the Internet traffic.

OG Tag: Og tag (Open Graph Tag) inserted in your website header section. Og tag is important for your social audience. You can use og tag generator tool for og tag.

Twitter Tag: Twitter tag is also inserted in website header section for twitter audience. You can use twitter tag generator tool for twitter tag

For Website SEO Audit you can use many tools for website optimization

2. OFF-PAGE SEO

OFF-PAGE SEO factors are those that happen outside your website, and hence, are not in your control. However, you can always try at your end to improve these as much as possible. There are a few points that need to be paid attention to in order to achieve better results.

The Backlinks

The links which connect your website's content to some other website's content are key factors affecting Off-page SEO,   The quality of your backlinks is as important as the quantity of it. It shows search engines how much you people can trust your website.

so when you provide a link to someone else's content then make sure that it is an authentic and relevant link which is also adding to the user's requirement and not just for the sake of adding backlinks. Search engines will crawl (scan) your website and check both how many backlinks you have incorporated in your content and how authentic is the website which you are referring to.

Social Factors

This includes how much shares, likes you get on your webpage. It also helps search engines to determine how relevant your content is to users and how is the user experience at your website, which, in turn, decides your ranking.  

The main motive of incorporating these SEO techniques is to improve Off-site SEO, is to build trust amongst the users and subsequently building trust with the search engines. The more genuine, fresh and relevant will be your content and the backlinks you provide are the more search engines will trust your website to provide quality and content which will subsequently help your website to reach the top of the search engine results page.

The sooner you start implementing SEO techniques on your website the sooner you will reach the top ranking ladder as SEO is a process which takes time as you do it organically to generate genuine, unpaid and useful traffic to your website which can be converted into the business.

You can follow more Off-Page SEO technique to create high page rank Do-Follow Backlinks on your website and can generate more Organic Traffic from SERP.

• Business Listing
• Blog Posting
• Articles Posting
• Comment Posting
• Classifieds
• Bookmarking
• Forum Posting
• Create Web2.0
• PPT Submission
• PDF Submission
• Video Posting
• Profile Creation
• Directory Submission
• Guest Posting
• Podcast Submission
• Infographics
• Image Submission
• Press Release
• Competitors Backlinks
• Social Media Posting

At any point, If you feel that you alone can not do it then don't worry professionals like us are here to help you out and do the SEO for you.

You can call us anytime on below mentioned no. and leave your SEO problems for us! We will take care of it!!

If you found this useful then help your friends, colleagues, and others to understand the world of SEO better by Liking and Sharing!


Written By:   Sakshi Sharma.